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Infant Joy is a leading online retailer of children's and baby products in Bulgaria. They have recently expanded their reach by launching an international online store in Romania, vbringing their exceptional products to a wider audience of parents seeking stylish and comfortable options for their little ones.
For this project, I contributed to the development of the brand identity, visual assets, and marketing materials. Additionally, I expanded the functionality within the WooCommerce ecosystem and integrated Courier APIs to cater to the Romanian market.
The color palette is vibrant and playful, creating a visually appealing and engaging online shopping experience. While the colors may seem unconventional when viewed individually, they work remarkably well together, reflecting the fun and energetic nature of the store's niche.
Through targeted advertising campaigns on Meta platforms, we collaborated with the brand owner to achieve exceptional ROI and ROAS. This strategic approach rapidly propelled the store toward success both in Bulagrian and Romanian versions of the store.
